Helen Grant
Minister for Sport

“Taking part in regular exercise has hugely positive benefits for young people and Fitness4Life is a fun programme that is not only getting children fitter but also helping them perform better academically in the classroom and encouraging them to be active for life.”

The Fitness4Life school exercise programme has been developed to provide a comprehensive working system that will engage, push and reward children whilst improving their health and fitness within their school environment.

Developed as a concept by Matt Roberts and Chris Sharman,
leading fitness and children's specialists, the programme has been thoroughly tested on
Key Stage 1 and 2 children since it's London launch in early 2013.

The Fitness4Life programme provides teaching staff with the system, training, IT software and personal coaching support needed to allow them to personally lead the exercise sessions with a full knowledge of what each day should entail. All the exercises are fun, interactive and include game-play and methods that can also be used in conjunction with other parts of the curriculum, aiding learning and exercise together. 

The Process is Simple:

  1. We spend time training every school and teacher engaged in the programme, in order to understand the Fitness4Life systems and methodology
  2. We train teaching and assistant staff in every element of fitness testing and exercise provision
  3. All exercise scheduling is provided and available on our app and software programmes, using lesson plans, video reminders and tutorials to walk you through the exercise programme and games
  4. All fitness testing data is entered into the app/software by teaching staff (with full support by Area Coordinators), allowing each teacher and school to view every child's progress clearly and securely on innovative graphs and comparison charts, perfect for Ofsted and Parents Evenings.
  5. Support visits from your Fitness4Life Area Coordinator provide guidance and assistance on a regular basis, whilst 24-hour access to a 1:1 coaching chat room is available via the app/software
  6. Regular refresher and development training sessions for staff are provided to keep teaching staff motivated, engaged and fresh with new ideas and concepts
  7. The school and teaching staff have complete control over the engagement, success and scheduling of the pupils, making success rewarding for all involved

Our goal is to help children get fitter! In doing so, not only do we see great improvements in their fitness levels through our tests, we also hear an enormous amount of reports about children improving their self-concept and confidence, we see reduced levels of absenteeism, improved behaviour patterns and enthusiasm in the classroom. Most importantly we're making positive lifestyle changes within children and their families. 

Given the growing problem of obesity and poor fitness amongst children in the UK, this cost-effective must-have for all schools who wish to help their pupils succeed in having a healthy start to life.

The total school package, which includes up to 7 training and support visits by a Fitness4Life Area Coordinator and access to the innovative app and software solution for all teaching staff, is only £1,995 plus vat for a full academic year, with discounts for those starting mid-year. A small percentage of your school sports premium which engages every child and up-skills every teacher and teachers assistant.

To register your interest in the Fitness4Life programme for your school please Click Here

All children undergo a series of physical fitness/activity tests at the start of the programme and then at the end of every subsequent term. Up to seven tests are performed, depending on the child's age, with a "Fitness Index" score of 1-100 given to each child as an end result. This forms the basis of encouraging children to develop their fitness and activity on an ongoing basis. The "Fitness Index" scores are given to each child individually in confidence, whilst a class average is shared with the group to encourage team development and encouragement amongst peers. Graphs and comparison charts are provided to children, parents, schools and Ofsted by a purpose-built, innovative yet simple software solution. 

Our research has clearly shown that the optimum period of time for children at Key Stage 1 and 2 to exercise for is 20-minutes, every day, vigorously. This intensity, frequency and duration has been shown to produce optimum response physically, psychologically and academically. In tests to examine the effects on children's academic performance when undergoing this type of pattern, scores range from a zero to a seven percent increase, there were zero negative outcomes!

The system was used and tested on more than 2,000 children during pilot studies in London in 2013, producing positive gains for all users in a variety of ways: 

  • 82% of children saw improved results in their first 6-weeks
  • Test scores increased by an average 11% in that initial 6-weeks
  • Some schools saw 100% of their pupils improve during the programme
  • Increases of up to 25% were seen in some classes

Our goal is to help children get fitter! In doing so, not only do we see great improvements in their fitness levels through our tests, we also hear an enormous amount of reports about children improving their self-concept and confidence, we see reduced levels of absenteeism, improved behaviour patterns and enthusiasm in the classroom. Most importantly we're making positive lifestyle changes within children and their families. 

Given the growing problem of obesity and poor fitness amongst children in the UK, this cost-effective must-have for all schools who wish to help their pupils succeed in having a healthy start to life.

We are currently looking for Area Coordinators in over 300 locations across the UK, each Coordinator will be set up with an exclusive franchise territory which includes 50-75 Primary Schools with an exciting earning potential.

Coordinators can chose to work part-time or full-time on the programme or employ other staff to run or support schools with them. The business is flexible and because it's school-based means that you get 13-weeks of holiday per year! Perfect for mums, existing sports coaches, fitness instructors or someone who just has a passion for engaging children in an active lifestyle. 

The franchise is FREE OF CHARGE and is for a renewable 2-year period, we are just looking for passionate and engaging franchisees who will aim to maximise the exposure of the Fitness4Life brand in their local area. Each franchisee will undergo a screening process and complete DBS and insurance checks before attend a FREE Fitness4Life training course.

Franchisees will also have access to a 5-day per week support team set-up to assist them to grow their business,  providing them with additional training, business support and a full database of schools within their territory and access to standardised promotional collateral and training documents.

To register your interest in becoming a Fitness4Life franchisee and for more information about the earning potential, please Click Here